英语四级晨读100篇精华版026：No Ads消灭广告

　　26. No Ads消灭广告

　　You have no duty to consume advertising. There is no implied agreement between you and the sponsor where by the sponsor finances a website in exchange for your perusing a sales pitch. Advertisers know that many people will flip past a magazine ad or hit mute when a TV commercial comes on. That you have automated the avoidance of ads shows not echical laxity hut technological ingenuity.

　　你没有义务非看广告不可。你和赞助商之间没有这样的协议他们资助一个网站的条件是你必须仔细阅读商品推销广告。广告商知道，许多人看杂志时都会在看见广告时快速翻过，而当电视广告开始时，他们则会按下静音键。所以你将广告自动删除表现了你高明的生活技巧而不是道德问题。

　　Free speech is matched by the freedom of others to ignore that speech; ideas may not he imposed upon us. (Except at the movies, where they show commercials and you can do is hurt popcorn at the screen and shriek in a loud piercing voice which sometimes gets you tossed out.

　　人们有言论自由的权利，同时其他人也有不理睬别人发表言论的权利，观点是不能强加于人的。 (除了在看电影时播出商业广告，那么你只能向屏幕投掷爆米花并发出剌耳的尖叫声，有时候，有人会因此把你扔出去。但至少这是我了解到的)。

　　If no one consumed advertising, it might in theory vanish along with the TV shows and Web sites it finances. However. other means of mancing could be found. Public televisiori relies on fund-raiainr:; and sponsorship: many European countries finance TV through taxes. Another possible outeome; your embargo raises the quality of ads, if sueh a thing is possihle. so they seize your eyes or stays your finger from the mute button.

　　如果谁都不看广告，理论上它可能会同它资助的电视节目和网站一同消失，不过其他的赞助方式又会出现。公众电视节目依靠筹款和收费存在，许多欧洲国家电视台通过税收资助电视。另一个可雏的后果：你的反对提高了广吉的质量，如果这有可能的话，这些广告会吸引你的视线，让你停下按静音的手来。

　　A likelier prospect if many fallows your lead online advertisers will develop counter technology to thwart this blocking. Then youII overcome their advance. and theyII return to their lahs, ereating a nivajry like that of early last century when designers of battleship armor Each spurred the other to greater achievemenL A result was World War I. OK, maybe that isnt a happy resuh, but progress of a sort was made. And without anybody singing about soda pop.

　　更有可能出现这样的情况，如果许多人在你的倡导下都开始这样做，那么在线广告商会开发更高的技术以防止广告被删，之后你将超越他们的进步，而他们又会回到他们的实验室，竞争由此产生，就如上世纪初期造炮弹和战舰的设计者们之间的竞争一样，互相刺激导致了更太的成功。结果便爆发了第一次世界大战。这也许不是个快乐的结局，但确实是进步了，将不会再有人唱什么汽水的广告歌了。

　　An amateur photographer, I occasionally offer my photos to a small professional jnurnal. I enjoy seeing them in print and dont care that Pm not pairl. A friend, a professional photographer, argues that I shouldnt provide free photos because I unfairly take jobs from professionals who depend on payment for their livelihood. Should I ask to be paid?

　　作为一名业余摄影师，我偶尔会向一家小型的专业杂志社投稿?？醇业淖髌繁涑捎∷⑵肺曳浅８?我并不在意我有没有稿酬。我的一个朋友是一个专业摄影师，他也指出我不应该提供免费照片，因为那样很不公平地枪走了专业摄影师鞍以生存的工作。我应该要求得到酬劳吗?

　　You have the right to offer your work at any price you choose. You could, for example, walk a friends dog, there are professional dog walke in the world. Howe quesLion also concentraLes the effect of your acLions on your friend. Were all amateurs to do as you do, there would be a race to . the botton, imperiling all professional pholographers. If photographers compete on the quality of their work, a result will be better photographs- happiness If they compete by ruthlessly cutting山eir fees, a result will be impoverished phomgraphers-miserv-ant eventually. no professional photographers at all.

　　你有权决定在自己决定的报酬下工作。比如，你可能替朋友超狗，尽管这世界上有专业的遛狗师。然而，这个问题还涉及你的行为对你的朋友的影响。如果所有的摄影师都找你这样做，很可能会导致一种恶性的循环，从而威胁到所有的专业摄影师。如果所有的摄影师以作品的质量来竞争，其结果会出现更好的作品皆大欢喜。假如他们的手段只是无情的降低自己的酬劳，那么摄影师就会丧失自己的创造性，而以悲剧收场，到最终，再也不存在什么摄影师了。

　　CET4四级词汇：

　　junk 废旧的东西

　　laxity 不严格

　　popeorn 爆米花

　　shriek 尖叫

　　embargo 禁止;禁运

　　rivalry 竞争;对抗

　　armor 装甲部队

　　misery 悲惨的情况

　　undermine 暗中破坏

　　bruise 伤害

　　esteem 尊重;敬重

　　vanily 自负;虚荣

　　ingenuity 巧妙;创造性

　　CET4阅读单词短语考点：

　　There is no implied agreement between you and the sponsor where by the sponsor finances a web site in exchange for your perusing a sales pitch.

　　你和赞助商之间没有这样的协议他们资助一个网站的条件是你必须仔细阅读商品推销广告。

　　whweby:借以

　　We have worked out a system wherehy we can calculate futuree.

　　我们研究出了一种可以用来计算出来来费用的系统。

　　in exchange for:与交换;互换

　　He gave me an apple in exchange for a piece of cake.

　　他培我了一个苹果，交换一块蛋糕。

　　英语四级晨读100篇精华版026：No Ads消灭广告

　　26. No Ads消灭广告

　　You have no duty to consume advertising. There is no implied agreement between you and the sponsor where by the sponsor finances a website in exchange for your perusing a sales pitch. Advertisers know that many people will flip past a magazine ad or hit mute when a TV commercial comes on. That you have automated the avoidance of ads shows not echical laxity hut technological ingenuity.

　　你没有义务非看广告不可。你和赞助商之间没有这样的协议他们资助一个网站的条件是你必须仔细阅读商品推销广告。广告商知道，许多人看杂志时都会在看见广告时快速翻过，而当电视广告开始时，他们则会按下静音键。所以你将广告自动删除表现了你高明的生活技巧而不是道德问题。

　　Free speech is matched by the freedom of others to ignore that speech; ideas may not he imposed upon us. (Except at the movies, where they show commercials and you can do is hurt popcorn at the screen and shriek in a loud piercing voice which sometimes gets you tossed out.

　　人们有言论自由的权利，同时其他人也有不理睬别人发表言论的权利，观点是不能强加于人的。 (除了在看电影时播出商业广告，那么你只能向屏幕投掷爆米花并发出剌耳的尖叫声，有时候，有人会因此把你扔出去。但至少这是我了解到的)。

　　If no one consumed advertising, it might in theory vanish along with the TV shows and Web sites it finances. However. other means of mancing could be found. Public televisiori relies on fund-raiainr:; and sponsorship: many European countries finance TV through taxes. Another possible outeome; your embargo raises the quality of ads, if sueh a thing is possihle. so they seize your eyes or stays your finger from the mute button.

　　如果谁都不看广告，理论上它可能会同它资助的电视节目和网站一同消失，不过其他的赞助方式又会出现。公众电视节目依靠筹款和收费存在，许多欧洲国家电视台通过税收资助电视。另一个可雏的后果：你的反对提高了广吉的质量，如果这有可能的话，这些广告会吸引你的视线，让你停下按静音的手来。

　　A likelier prospect if many fallows your lead online advertisers will develop counter technology to thwart this blocking. Then youII overcome their advance. and theyII return to their lahs, ereating a nivajry like that of early last century when designers of battleship armor Each spurred the other to greater achievemenL A result was World War I. OK, maybe that isnt a happy resuh, but progress of a sort was made. And without anybody singing about soda pop.

　　更有可能出现这样的情况，如果许多人在你的倡导下都开始这样做，那么在线广告商会开发更高的技术以防止广告被删，之后你将超越他们的进步，而他们又会回到他们的实验室，竞争由此产生，就如上世纪初期造炮弹和战舰的设计者们之间的竞争一样，互相刺激导致了更太的成功。结果便爆发了第一次世界大战。这也许不是个快乐的结局，但确实是进步了，将不会再有人唱什么汽水的广告歌了。

　　An amateur photographer, I occasionally offer my photos to a small professional jnurnal. I enjoy seeing them in print and dont care that Pm not pairl. A friend, a professional photographer, argues that I shouldnt provide free photos because I unfairly take jobs from professionals who depend on payment for their livelihood. Should I ask to be paid?

　　作为一名业余摄影师，我偶尔会向一家小型的专业杂志社投稿?？醇业淖髌繁涑捎∷⑵肺曳浅８?我并不在意我有没有稿酬。我的一个朋友是一个专业摄影师，他也指出我不应该提供免费照片，因为那样很不公平地枪走了专业摄影师鞍以生存的工作。我应该要求得到酬劳吗?

　　You have the right to offer your work at any price you choose. You could, for example, walk a friends dog, there are professional dog walke in the world. Howe quesLion also concentraLes the effect of your acLions on your friend. Were all amateurs to do as you do, there would be a race to . the botton, imperiling all professional pholographers. If photographers compete on the quality of their work, a result will be better photographs- happiness If they compete by ruthlessly cutting山eir fees, a result will be impoverished phomgraphers-miserv-ant eventually. no professional photographers at all.

　　你有权决定在自己决定的报酬下工作。比如，你可能替朋友超狗，尽管这世界上有专业的遛狗师。然而，这个问题还涉及你的行为对你的朋友的影响。如果所有的摄影师都找你这样做，很可能会导致一种恶性的循环，从而威胁到所有的专业摄影师。如果所有的摄影师以作品的质量来竞争，其结果会出现更好的作品皆大欢喜。假如他们的手段只是无情的降低自己的酬劳，那么摄影师就会丧失自己的创造性，而以悲剧收场，到最终，再也不存在什么摄影师了。

　　CET4四级词汇：

　　junk 废旧的东西

　　laxity 不严格

　　popeorn 爆米花

　　shriek 尖叫

　　embargo 禁止;禁运

　　rivalry 竞争;对抗

　　armor 装甲部队

　　misery 悲惨的情况

　　undermine 暗中破坏

　　bruise 伤害

　　esteem 尊重;敬重

　　vanily 自负;虚荣

　　ingenuity 巧妙;创造性

　　CET4阅读单词短语考点：

　　There is no implied agreement between you and the sponsor where by the sponsor finances a web site in exchange for your perusing a sales pitch.

　　你和赞助商之间没有这样的协议他们资助一个网站的条件是你必须仔细阅读商品推销广告。

　　whweby:借以

　　We have worked out a system wherehy we can calculate futuree.

　　我们研究出了一种可以用来计算出来来费用的系统。

　　in exchange for:与交换;互换

　　He gave me an apple in exchange for a piece of cake.

　　他培我了一个苹果，交换一块蛋糕。